Case Study

Market Force Dashboard

A comprehensive UX case study showcasing the design process behind Reja Reja digital wallet and reconciliation platform for financial institutions in emerging markets.

UX Research
UI Design
Fintech
Market Force App
Project Overview
Timeline, team, and current status
Research100%
Design100%
Testing100%
Implementation85%
My Roles
UX Research Lead
UI Design
Usability Testing
Product Strategy
Timeline
Project milestones
Key Challenges
Major obstacles encountered and how they were overcome

Complex Financial Workflows

Low Connectivity Environments

Financial Literacy Barriers

Security Concerns

User Research
Key findings and insights from research

Transaction Reconciliation

"I spend over 3 hours daily manually reconciling transactions. It's the most time-consuming part of my job."

Financial Agent, Kenya

Offline Functionality

"Internet connectivity is unreliable in my area. I need a system that works offline and syncs when connection is available."

Merchant, Tanzania
Ideation Process
Exploring solutions through collaborative design thinking
Brainstorming

Brainstorming

Initial brainstorming sessions with stakeholders to identify key problems and opportunities

Design Evolution
From wireframes to high-fidelity designs

Wireframes

wireframes focusing on information architecture and user flows

Wireframes - Before

Before

Wireframes - After

After

Based on feedback from the wireframe testing, we focused on enhancing the customer's UX.
A/B Testing
Vote for your preferred design approach
Design A

Design A

Minimalist approach with focus on content hierarchy and whitespace

64% of votes64 votes
Design B

Design B

Bold visual elements with emphasis on color and imagery

36% of votes36 votes
Interactive Prototype
Explore the user interface and interactions
Dashboard Overview

Dashboard Overview

The main dashboard provides a quick overview of key metrics and recent transactions.

Screen 1 of 4

User Feedback
Reactions from user testing sessions
LW
Lillian Wanjiru
Rejareja Agent•

The new reconciliation feature has saved me hours of work every day. I can now focus on serving more customers.

DK
Duncan Kibet
Merchant•

The offline mode works perfectly in my area where connectivity is spotty. Transactions sync seamlessly when I'm back online.

AK
Andrea Kimathi
Merchant•

I can now access credit and order stock seemlessly. Thank you team!

Project Results
Key performance indicators and project outcomes
Lessons & Reflections
Insights gained and challenges overcome
Project Conclusion
Summary and next steps

Project Summary

The Market Force Digital Wallet & Reconciliation platform successfully addressed the critical challenges faced by financial agents in emerging markets. By focusing on offline functionality, automated reconciliation, and intuitive user experience, we delivered a solution that significantly reduced manual work and error rates while improving overall efficiency.

Key Achievements

85% Reduction in Manual Work

Automated reconciliation saved hours of daily work

94% Task Completion Rate

Significant improvement from initial 68% rate

Aceess to Credit

Streamlined acess to credit to over 700k merchants across Africa

Cross-Platform Support

Consistent experience across devices

Future Enhancements

AI-Powered Anomaly Detection

Automatically identify suspicious transactions and potential fraud

Enhanced Reporting Dashboard

More comprehensive analytics and customizable reports

AI- agent Support

Reduce customer support workload with automated responses

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